Rajesh Rathi (Managing Director) in conversation with Shivalika Patil (HR Mentor) on demonstrating our core values.

Sudarshan's Values

Seva (Serve)

  • I take full ownership to serve our customers with agility and provide a seamless experience.
  • I will make my customer experience WOW at every interaction.
  • I will serve all our stakeholder with an attitude of “Atithi Devo Bhava”


  • I will boldly venture into new areas of thought and action.
  • I will speak my mind fearlessly but with grace. Example: Having difficult conversations, giving honest feedback.
  • I will accept and share bad news and take responsibility to put things right; actively and positively support best course corrections.

Commitment and Passion

  • I take ownership, keep my agreements and deliver on time.
  • I will fulfill the expectations of all my internal & external customers passionately.
  • I will challenge under performance and be outcome focussed.


  • I will actively listen with empathy.
  • I will value other’s time.
  • I will let everyone present their thoughts, in discussions and let the best idea win on merits only.


  • I would implicitly trust my colleagues and work in a collaborative manner.
  • I will always act in the best interest of the organization.
  • I will seek help and actively offer help.