x
Desktop Banner Mobile Banner

Home & Fabric Care

Color You Can Trust

Our eco-aware dyes, pigments, and pigment preparations are engineered to enhance the color performance of customer formulations, giving vivid and brilliant colors for a multitude of applications. From laundry detergents and softeners to glass and surface cleaners, they maintain brightness under challenging pH and concentration levels, making everyday hygiene vibrant and safe.

Why Color Counts

A signature shade grabs attention on a crowded shelf within seconds, making your product instantly recognizable. Beyond that, color acts as a visual cue: blue suggests freshness, green hints at natural ingredients, and pink often signals softness or gentleness. When used consistently, high-chroma colors reinforce brand identity and elevate the perceived quality of the product.

What We Offer

In our extensive portfolio, you will find a multitude of dyes, pigments, and pigment preparations (aqueous dispersions and granules based on pigments) that are environmentally compatible, bearing internationally recognized eco-labels, and that have been specially developed to enhance the performance of your formulations, from domestic laundry detergents and fabric softeners to professional glass and hard surface cleaning products. In addition to the products, we offer Global technical service, like color matching and testing in customer formulations , as well as Product Safety support.

Our key product ranges in this area are:

Where They Work

Laundry detergents & fabric softeners

Laundry detergents & fabric softeners

Our water-soluble powder and liquid dyes provide brilliant, transparent shades for laundry detergents and fabric softeners across all pH ranges. Available in a wide color spectrum, they can be mixed to create countless tones while meeting strict industry and microbiological purity standards.
Dishwashing detergents

Dishwashing detergents

For dishwashing detergents, we offer a broad range of colorants suitable for hand cleaners and auto-dishwash tabs or powders across all pH ranges. With brilliant shades, high tinting strength, and excellent transparency even at low doses, they provide distinctive product differentiation while rinsing off easily without staining dishes, surfaces, or skin.
General purpose & specialty cleaners

General purpose & specialty cleaners

Our colorants are suitable for all types of cleaners — from surface, toilet, glass, car and air care products to polishes, professional high-pressure and abrasive products. They deliver brilliant, transparent shades with high tinting strength, ensure safe handling, and allow easy dosing and equipment cleaning. Available in a wide color range, they can be tailored to any pH and mixed for countless tones.

Applications at a Glance

Explore Home & Fabric Care
  • Select Product Type

  • Organic Pigment

  • Pigment Preparation

  • Dye

Back to Top